With a Bachelor of Science in Business Administration and a marketing concentration, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action — from driving sales results to spurring social change. Participate in solving companies’ marketing-related challenges via internships at industry-leading firms or by working with local businesses in our Market Research course. You’ll also apply your knowledge by implementing marketing strategies in our Marketing Seminar capstone project.
You’ll have access to a range of creative careers, from product development to global marketing to advertising to public relations. Use the Career Insight tool below to see real-time labor market data on jobs in this field.