Business, Finance & ManagementGirard School of BusinessSchool of Engineering and Computational SciencesScience, Engineering, Technology & Mathematics (STEM)

Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions

In your marketing career, it’s not enough to simply present data—you need to tell a story that drives action. In this course, data storytelling expert Lea Pica shows you how to craft insights that connect with audiences and inspire decisions. Lea explores how to structure narratives, design clear and engaging visuals, use AI responsibly, and measure storytelling impact. After this course, you’ll be ready to transform your data into powerful business stories.

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